Keen to follow in the footsteps of American steakhouses, Grills needed a bold brand to reflect their no-nonsense approach to food!
A grazing cow, slab serif font and blood red colour palette all combine to drill home the company's ethos: quality food, locally sourced.
The brand was realised across the restaurant menus and promotional material, and a little quirk and character ignited via the slogan t-shirts worn by all the staff.
The brand was realised across the restaurant menus and promotional material, and a little quirk and character ignited via the slogan t-shirts worn by all the staff.
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/34948469-8ce8-4651-891c-b8e25edc0072/087afba3-b4d5-4617-829c-b7d323faabd3_rw_1200.jpg?h=f3bd759fdaeb36bb15e6db6fcbbd8e42)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/34948469-8ce8-4651-891c-b8e25edc0072/c28b5af0-18e0-4509-8e54-47b363a954c6_rw_1200.jpg?h=b286e74e9775052d0937e4571588b5e9)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/34948469-8ce8-4651-891c-b8e25edc0072/8d47bdb2-4dfd-46a5-8a2a-3be564640411_rw_1200.jpg?h=3eca4b096c774b3650b0300a947caa3d)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/34948469-8ce8-4651-891c-b8e25edc0072/eeb18b42-05e6-47ee-8d99-9a02296e1dc4_rw_1200.jpg?h=0c5f38782e0336354bb18a68a46b6bd2)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/34948469-8ce8-4651-891c-b8e25edc0072/37258a3a-7ebd-4151-8296-7ebdf792ad5e_rw_1200.jpg?h=e56555241fe9d56ce42160044dc41962)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/34948469-8ce8-4651-891c-b8e25edc0072/5acef4a4-5cd6-42e7-b962-fafae1f2061f_rw_1200.jpg?h=a9733261389bfb78b186bf979888484d)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/34948469-8ce8-4651-891c-b8e25edc0072/b9518a71-b518-45bf-9788-5b4380f5fefe_rw_1200.jpg?h=552af42d839b4c95a73554e5bbb2b1d4)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/34948469-8ce8-4651-891c-b8e25edc0072/f601e8f7-a08e-48c5-8ffd-4b7e3751d2f4_rw_1200.jpg?h=eefadde10671b0dedfe7177fe378f2d2)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/34948469-8ce8-4651-891c-b8e25edc0072/cfb25805-51f9-47cc-a3b7-bfcf715f73de_rw_1200.jpg?h=300c2a6e9085cb6d9ad927f5a09096f5)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/34948469-8ce8-4651-891c-b8e25edc0072/c74dc0d7-93e2-4340-9aa4-60c2dd3a183d_rw_1200.jpg?h=9b6ae2b630f56f80f0ef222546b8443c)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/34948469-8ce8-4651-891c-b8e25edc0072/29e1ff6a-368c-485a-b9d8-e00eca2d9988_rw_1200.jpg?h=b9be3bfe524b117c046b374587f976f8)