Keen to follow in the footsteps of American steakhouses, Grills needed a bold brand to reflect their no-nonsense approach to food!
A grazing cow, slab serif font and blood red colour palette all combine to drill home the company's ethos: quality food, locally sourced.

The brand was realised across the restaurant menus and promotional material, and a little quirk and character ignited via the slogan t-shirts worn by all the staff.