In Latin, the word 'thalia' means 'to blossom', hence the logo incorporated elements of the traditional (blossom) with modern (design for circuit boards) to create a unique emblem.

A traditional serif typeface was used to emphasise the company's heritage and association with Latin and Greek, and a calming, sea blue colour palette used throughout.

The brand was rolled out across a range of stationery, clothing and digital outputs.